Athletic Performance University
About
Driven by a strong passion for paying it forward, Matthew S. Ibrahim, PhD, CSCS, LMT, has built his entire career around strength and conditioning—from coaching athletes and mentoring young professionals to educating future leaders in the field. He has held high-level roles including Co-Owner, Director of Strength & Conditioning, and Internship Coordinator, all of which laid the foundation for his current work in higher education. Today, he serves as Clinical Coordinator and Assistant Professor of Exercise Science at Endicott College, where he also advises the Exercise Science Club and The Hidden Opponent, an organization dedicated to student-athlete mental health awareness and wellness. He remains actively involved with Endicott’s Athletics Department as a volunteer Strength & Conditioning Coach and Faculty Consultant. Matthew also serves as an Adjunct Instructor of Exercise Science and Advisory Board Member at Maryville University.
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As the founder of Athletic Performance University (APU), Matthew developed a leading educational platform recognized and CEU-approved by the National Strength & Conditioning Association (NSCA). A sought-after speaker, he has delivered presentations globally—including in Europe and across more than 25 U.S. states—at EXOS at Google HQ, UFC PI, Stanford, Duke, NSCA, and Perform Better.
His expertise has been featured in Muscle & Fitness, Men’s Journal, NSCA Personal Training Quarterly, Science for Sport, and T-Nation. His upcoming book, Train Like a Pro: Programming to Develop Your Inner Athlete, will be published by Human Kinetics on July 21, 2025.
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A lifelong learner, Matthew holds a PhD in Human & Sport Performance, two Master’s degrees (Sport Performance and Sport Leadership), a Bachelor’s degree in Exercise & Health Sciences, and a Certificate in Organizational Leadership from Harvard Business School—fueling his strong commitment to growth, development, education, and leadership. He is a Certified Strength & Conditioning Specialist (CSCS), Licensed Massage Therapist (LMT), and Massachusetts State Advisory Board Member for the NSCA. He is currently preparing for the Certified Performance & Sport Scientist (CPSS) credential, further deepening his expertise and ongoing dedication to advancing the profession.